I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

Similar Steve Jobs quotes:

• If you define the problem correctly, you almost have the solution.
• You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
• Customers don’t know what they want until we’ve shown them.
• Innovation is the ability to see the change as an opportunity; not a threat.
• Quality is more important than quality. One home run is better than two doubles.

Other Entrepreneurship :

• Wisdom is hard to get but hardest to lose if once obtained.
• Everyone has a boss, and a business owner’s boss is the customer.
• If obstacles are large, jump higher.
• A ship in the harbor is safe, but that is not what ships are built for.
• If you’re just starting out, don’t focus on the cheese, focus on the cow.
• You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.
• Creators always have an advantage because they make the stuff we consume.
• Stay hungry, stay foolish.
• You know you are on the road to success if you would do your job, and not be paid for it.
• Your time is limited, so don’t waste it living someone else’s life.
• Disruption causes vast sums of money to flow from existing businesses and business models to new entrants.
• Don’t let what you cannot do interfere with what you can do.
• Strategy is about shaping the future.
• Taking risk will have its consequences, so does not taking any risk.
• The best big idea is only going to be as good as its implementation.
• Don’t simply dream, create. Don’t simply create, ship. Don’t simply ship, dream.
• No, I don’t ever give up. I’d have to be dead or completely incapacitated.
• If not now, when?
• Love your work and success is your next customer.
• Creativity is just connecting things.

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