You’ve got to start with the customer experience and work back toward the technology – not the other way around.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- What you are seeking, is seeking you.
- An average idea enthusiastically embraced will go farther than a genius idea no one gets.
- Innovation is saying no to 1,000 things.
- Customers don’t know what they want until we’ve shown them.
- The world is round, so there is no corner for anyone to lean against
- My best ideas come in the shower, where I’m showered with water, but also ideas.
- People are least interested in your plans and strategies, they are interested in results.
- Earning is a product of learning. You’re only one letter away from earning more.
- What the average call excellent, the excellent call average.
- Ideas are meaningless without a masterful execution.
- Small and continuous effort can lead you to success.
- People who know what they’re talking about don’t need PowerPoint.
- We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
- All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.
- The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.
- Constraint inspires creativity
- A company shouldn’t get addicted to being shiny because shiny doesn’t last.
- Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
- Coming together is a beginning, keeping together is progress, working together is success.
- If you don’t have paying customers, you have a hobby.