Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

Similar Steve Jobs quotes:

• If you define the problem correctly, you almost have the solution.
• You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
• Customers don’t know what they want until we’ve shown them.
• Innovation is the ability to see the change as an opportunity; not a threat.
• Quality is more important than quality. One home run is better than two doubles.

Other Entrepreneurship :

• I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.
• [Physics is] a good framework for thinking. … Boil things down to their fundamental truths and reason up from there.
• Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
• if you begin, you win.
• A problem is opportunity shouting at you!
• We’re going to make it happen. As God is my bloody witness, I’m hell―bent on making it work.
• The people who are crazy enough to think they can change the world are the ones who do.
• To succeed in life, you need two things: ignorance and confidence.
• If you can imagine it in details, it can be done.
• Entrepreneurship is a medley of everything old to create something new.
• The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
• To be successful, innovation is not just about value creation, but value capture.
• Insight and drive are all the skills you need. Everything else can be hired.
• Be so good they can’t ignore you.
• All human aspirations are opportunities for brands to build relationships.
• Failure is an option here. If things are not failing, you are not innovating enough.
• I don’t want to use my creative energy on somebody else’s user interface.
• You can say anything to anyone, but how you say it will determine how they will react.
• Do what you love and love what you do.
• I’ve failed over and over and over again in my life and that is why I succeed.

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