Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- They were building a Ferrari for every launch, when it was possible that a Honda Accord might do the trick.
- Constraint inspires creativity
- Your lack of confidence is the number one reason why you’re not experiencing success.
- I am the captain of my fate, master of my soul, boss of my dreams, and king of my goals
- To leverage means to create a win-win situation.
- Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.
- You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.
- If you’re watching your competitors, you’re unlikely to invent a bunch of stuff on your own.
- If you don’t love it, you’re going to fail.
- Enjoyment is not the result of success: it is a requirement for success.
- Universal opinions are often mistaken for universal principles
- There is no shortcut to success.
- A leader without a team is a bow without arrows
- Good is the enemy of great
- Doing the best at this moment puts you in the best place for the next moment.
- The most successful people in the world today are entrepreneurs
- Data may disappoint, but it never lies.
- Lean brands are the result of continually testing assumptions.
- Always make your future bigger than your past.
- The key ingredient to any kind of happiness or success is to never give less than your best