The true start-up of a business is what happens before you start-up.
The true start-up of a business is what happens before you start-up.

Similar Michael E. Gerber quotes:
Other Entrepreneurship :
- Dreams come true when you live life awake.
- Sometimes failure is the beginning of success
- People are least interested in your plans and strategies, they are interested in results.
- After every difficulty, ask yourself two questions What did I do right? and What would I do differently?
- Building your dreams is the only way not to work for someone else’s dreams.
- A disruptor finds opportunity and profit from his misfortunes.
- The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
- Success in life is not for those who run fast, but for those who keep running and always on the move.
- Go as far as you can see and you will see further.
- You should take the approach that you’re wrong. Your goal is to be less wrong.
- Innovation is saying no to 1,000 things.
- Success is getting what you want, happiness is wanting what you get
- I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business.
- Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.
- S.T.O.P. = Start To Open Possibilities
- Opinions killed more people than crime
- In the end, every startup is different. But in the beginning every startup is the same.
- Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor focused.
- The field seems to require a painfully uncommon synthesis of imagination and realism.
- All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.