Brand is just a perception, and perception will match reality over time.

Similar Elon Musk quotes:

• Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
• One of the biggest mistakes we made was trying to automate things that are super easy for a person to do, but super hard for a robot to do.
• The only thing that makes sense to do is strive for greater collective enlightenment.
• When something is important enough, you do it even if the odds are not in your favor.
• Failure is an option here. If things are not failing, you are not innovating enough.

Other Entrepreneurship :

• The only place where success comes before work is in the dictionary.
• When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.
• My best ideas come in the shower, where I’m showered with water, but also ideas.
• If you don’t plan to have someone work for you, you will work for someone else. There is no in-between.
• If you’re starting something on your own, you better have a passion for it, because this is hard work.
• I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.
• Breakdowns create breakthroughs.
• If it feels like it’s you versus the world, chances are it’s really just you versus yourself.
• Eighty percent of success is just showing up.
• The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is ‘why not?’.
• No amount of VC money or good marketing can save a bad product. Period.
• I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.
• A real influencer buys the mind to act not the heart to express.
• Success lives on your sweat. Determination makes it pleasurable. Action makes it attainable.
• Actually, I’m an overnight success. But it took twenty years.
• If you can imagine it in details, it can be done.
• If you never want to be criticized, for goodness’ sake don’t do anything new.
• Start with the customer and work backward
• If price is what you communicate, don’t complain about lack of margins.
• Design is not just what it looks like and feels like. Design is how it works.

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