Sell the results, not the nuts and bolts.
Sell the results, not the nuts and bolts.

Similar Richie Norton quotes:
Other Digital Marketing Quotes :
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- Google only loves you when everyone else loves you first.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- Sometimes the questions are complicated and the answers are simple.
- If your competitors start copying you, then you are doing something right!
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Activate your followers, don’t just collect them like stamps.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- Don’t try to follow trends. Create them.
- Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
- The only way to have great customers is to be one.
- Most of digital marketing is nothing but free information or free entertainment
- Selling is a sacred trust between buyer and seller.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Marketers are focused and sales people are scattered!
- If you get bored with social media, it’s because you are trying to get more value than you create.
- Content is anything that adds value to the reader’s life.
- To win at semantic search you need more people than are on your payroll.