Sell the results, not the nuts and bolts.
Sell the results, not the nuts and bolts.

Similar Richie Norton quotes:
Other Digital Marketing Quotes :
- Don’t give a permanent solution to a temporary situation.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- When you brand yourself properly, the competition becomes irrelevant.
- What are you doing to serve your customers a little more every day?
- People can never get enough of something new and different.
- If you are an artist, learn science. If you are a scientist, cultivate art.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- Don’t spend your time or money on being boring.
- Marketing has never been about keywords, it’s about people.
- Be bold. Take risks. Get noticed.
- Marketing is an investment. Don’t treat it like sales.
- If everything is important, then nothing is.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- You can’t change the world if the world doesn’t know who you are.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- If you can’t explain it to a 6-year old, you don’t know it yourself.
- Content is anything that adds value to the reader’s life.
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More
- Absolutisms Are Good For T-shirts, Not For Marketing