The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
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Similar David Brier quotes:
Other Digital Marketing Quotes :
- Don’t fight to be right, but fight when you are right.
- If you don’t build a personal brand, someone else will brand you with the wrong label.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- Selling without purpose is as empty as a body without a soul.
- Don’t try to follow trends. Create them.
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- In the end, every startup is different. But in the beginning every startup is the same.
- Having a lot of data do not always mean having the right data.
- Websites promote you 24/7: No employee will do that.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Quality sells itself. No hype needed.
- Marketing is really just about sharing your passion.
- The power of the brand is not in the name but what has been invested in that name over the years.
- The future of branding is marketing with people, not at them.
- Content marketing is the gap between what brands produce and what consumers actually want.
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More
- Credibility comes from results. Everything else is just marketing.
- One good product is better than many fake goods.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
