The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
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Similar David Brier quotes:
Other Digital Marketing Quotes :
- Until you’ve lost your reputation, you’ll never realise the true value of good branding
- It is hard to find things that won’t sell online.
- Make your customer the hero of your stories.
- SEO is a noun, verb and adjective.
- Spreadsheets are more important to marketing than pretty pictures these days.
- Investing in digital marketing is cheaper than doing nothing at all.
- You either make business your lifestyle, or business becomes your lifestyle.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- You cannot buy engagement. You have to build engagement.
- It is doubt that advance knowledge, not certitude
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- If you get bored with social media, it’s because you are trying to get more value than you create.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- The first step to success in any business is to ask your customers what they want.
- For customers, a website is an ‘always open’ workplace of your business.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- Sell the results, not the nuts and bolts.
- Sales is not about selling anymore, but about building trust and educating.
- Your USP is never what you think it is. It is what your customer think it is.
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
