Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Similar David Amerland quotes:
Other Digital Marketing Quotes :
- It is doubt that advance knowledge, not certitude
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- If there is one trait that your brand must speak of, it is trust.
- The biggest risk is not in what you build. It is in not supporting what you build.
- The objective is not to make your links appear natural; the objective is that your links are natural.
- The best place to hide a dead body is page two of Google.
- Don’t just create art to make money. Make money so you can create more art.
- Creators must deeply believe in what they’re manifesting in order for others to believe.
- A makeover is the rebranding of a human being.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- Google only loves you when everyone else loves you first.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Nothing is more memorable than truth beautifully told.
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- If you are an artist, learn science. If you are a scientist, cultivate art.
- If something is built to show, it’s build to grow.