Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Similar David Amerland quotes:
Other Digital Marketing Quotes :
- The power of the brand is not in the name but what has been invested in that name over the years.
- Companies are built on logic. Brands are built on emotion!
- Don’t build links. Build relationships.
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- In the end, every startup is different. But in the beginning every startup is the same.
- 3 things always work for digital marketing: testimonials, awards and the new
- Make something people want and sell that, or be someone people need and sell you.
- Competition only exists in your head, not in the marketplace.
- Having a lot of data do not always mean having the right data.
- If your brand isn’t visible, it won’t be viable.
- You can’t change the world if the world doesn’t know who you are.
- If it doesn’t feel right to receive what you’re sending, don’t send it.
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- The objective is not to make your links appear natural; the objective is that your links are natural.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- There’s No Magic In Marketing. Just Dopamine
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More