Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Similar David Amerland quotes:
Other Digital Marketing Quotes :
- Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
- There’s No Good And Evil In Marketing. It’s All Very Darwinian, Actually
- Synergy without strategy results to waste of energy.
- In the end, every startup is different. But in the beginning every startup is the same.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- Build systems for the business to come, not the business you have.
- To believe you, they should see you.
- Sell the results, not the nuts and bolts.
- It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
- To win at semantic search you need more people than are on your payroll.
- The first step to success in any business is to ask your customers what they want.
- Don’t fight to be right, but fight when you are right.
- Don’t use social media to impress people; use it to impact people.
- Content is the atomic particle of all digital marketing.
- The best advertising is done by satisfied customers.
- The core livelihood of a business revolves on efficient and effective marketing.
- The thing is, If you try to market to everyone, then you successfully market to no one.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.