Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Similar David Amerland quotes:
Other Digital Marketing Quotes :
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
- Don’t try to follow trends. Create them.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- If your competitors start copying you, then you are doing something right!
- Captivate the attention of your customer by oozing credibility.
- Design is the ultimate influencer.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- Build relationships, not links.
- Sell the results, not the nuts and bolts.
- The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.
- Don’t fight to be right, but fight when you are right.
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
- Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
- Lean brands are the result of continually testing assumptions.
- Every interaction in any form is branding
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- It’s about Moments, not Milestones.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.