Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

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Other Digital Marketing Quotes :
- The time spent building a solid foundation will pay for itself ten-fold.
- It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
- Your WHY for your BRAND is more important than the HOW.
- What you say is not as important as who you are when you’re saying it.
- Quality sells itself. No hype needed.
- The best reason someone talks about you is because they’re actually talking about themselves.
- Spreadsheets are more important to marketing than pretty pictures these days.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- Content Isn’t King, It’s the Kingdom.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.
- If your business is not a brand, it is a commodity.
- Branding is the art of differentiation
- Captivate the attention of your customer by oozing credibility.
- The average millennial attention span is now 10 seconds, which means you might not catch the end of th.
- The secret of a high-ranking website is not its colors but its content.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- People don’t buy what you do, they buy why you do it.
- Reputation is everything when it comes to building a digital brand