Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- To win at semantic search you need more people than are on your payroll.
- advertising produces familiarity which produces sales
- There’s No Magic In Marketing. Just Dopamine
- Your brand is not what you sell.
- You have to be smart. The Easy day are over.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- The consumer is not a moron; she is your wife.
- The fate of your company is in the hands of your people. Train them well.
- The easiest thing to sell is truth.
- Making a product is just an activity, making a profit on a product is the achievement.
- All human aspirations are opportunities for brands to build relationships.
- Products are made in the factory, but brands are made in the mind
- Avoid selling to dumb customers, there aren’t enough left!
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More
- Investing in digital marketing is cheaper than doing nothing at all.
- Your brand is the story unfolding in all customer touch points
- Content should ask people to do something and reward them for it.
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- It shouldn’t be easy. It should be good.
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.