Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.
Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.

Similar Richie Norton quotes:
Other Digital Marketing Quotes :
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- People change, and so do their aspirations, and so should brands.
- All human aspirations are opportunities for brands to build relationships.
- Marketing is the art of washing one’s clean laundry in public.
- You cannot buy engagement. You have to build engagement.
- You can’t change the world if the world doesn’t know who you are.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- A blue ocean strategic move can create brand equity that lasts for decades
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Your WHY for your BRAND is more important than the HOW.
- Design is the ultimate influencer.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- Nothing dates as quickly as the future.
- SEO is a noun, verb and adjective.
- The future of branding is marketing with people, not at them.
- Try to say everything in an ad and you end up saying nothing.