Before you create any more ‘great content,’ figure out how you are going to market it first.
Before you create any more ‘great content,’ figure out how you are going to market it first.

Similar Joe Pulizzi quotes:
Other Digital Marketing Quotes :
- The only way to have great customers is to be one.
- It’s a great time to be a content creator. There are so many highways and not enough cars.
- Make it so obvious even a computer couldn’t be confused.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- To be inefficient and effective is better than being efficient and ineffective.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- The best ads are about the customer and how the product will change his life.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- The best ideas come as jokes. Make your thinking as funny as possible.
- You have to be smart. The Easy day are over.
- A man who stops advertising to save money is like a man who stops a clock to save time.
- Content is the atomic particle of all digital marketing.
- Investing in digital marketing is cheaper than doing nothing at all.
- If you think implementing CRM is expensive, you are doing it wrong.
- Websites promote you 24/7: No employee will do that.