Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
Always remember, Brand exists in the consumers mind, so the brand is owned by the user.

Similar Abraham Varghese quotes:
Other Digital Marketing Quotes :
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- People need to be educated so that they can make intelligent moral choices
- Oscar Wilde once said, Whatever is popular is wrong.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Be yourself. Everyone else is already taken.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- Design is the ultimate influencer.
- Creatives Creed: Destruction is creation. Creation is destruction.
- Rule number one is if it’s not good, don’t share it.
- When we care, we share.
- The easiest thing to sell is truth.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- Brands are all about experience. Experience is all about emotion.
- Networking isn’t how many people you know, it’s how many people know you.
- Either write something worth reading or do something worth writing about.
- Marketing is a contest, a sale is its prize.
- We need to stop interrupting what people are interested in and be what people are interested in.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Marketing shouldn’t feel like marketing. It should feel like a story.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.