Advertising in the final analysis should be news. If it is not news it is worthless.
Advertising in the final analysis should be news. If it is not news it is worthless.

Similar Adolph Ochs quotes:
Other Digital Marketing Quotes :
- People change, and so do their aspirations, and so should brands.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- Commit to a niche; try to stop being everything to everyone.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- Marketing is really just about sharing your passion.
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.
- A true businessman capitalizes off other people’s failures & problems.
- If something is built to show, it’s build to grow.
- The thing is, If you try to market to everyone, then you successfully market to no one.
- Sell the results, not the nuts and bolts.
- The relentless act of invention and innovation and initiative is the best marketing asset.
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Companies are built on logic. Brands are built on emotion!
- We, as a species, tend to over-generalize. That’s why our marketing strategies often suck
- Everyone loves the idea of disruption in business, but no one likes it when it happens to them.
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
- Your brand is the story unfolding in all customer touch points
- If your brand isn’t visible, it won’t be viable.