Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
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Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- The future of branding is marketing with people, not at them.
- Marketing shouldn’t feel like marketing. It should feel like a story.
- Social may be sexy, but search still pays the bills.
- Make something people want and sell that, or be someone people need and sell you.
- The easiest thing to sell is truth.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- The world doesn’t celebrate your similarity but your difference
- People don’t buy what you do, they buy why you do it.
- Better to be known for something than be forgotten for nothing.
- Sales is not about selling anymore, but about building trust and educating.
- Business is leisure when you find pleasure in it.
- The power of the brand is not in the name but what has been invested in that name over the years.
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- All human aspirations are opportunities for brands to build relationships.
- You can’t sell anything if you can’t tell anything.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- Awareness does not pay your rent.
- In the information age, build a website before you build a workplace.
