Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.

Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- Behind every sale there is a smile.
- Marketers are focused and sales people are scattered!
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- If there is one trait that your brand must speak of, it is trust.
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- There is as much to be learned from a man with little, as there is from a man with much.
- Captivate the attention of your customer by oozing credibility.
- The best ads are about the customer and how the product will change his life.
- Marketing is the art of washing one’s clean laundry in public.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- If your brand isn’t visible, it won’t be viable.
- Branding is the art of differentiation
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- Sometimes I disagree with me too. It gives me perspective.
- Make something people want and sell that, or be someone people need and sell you.
- MARKETING is not just a department, It is a CULTURE
- One good product is better than many fake goods.
- Selling is a sacred trust between buyer and seller.
- Content Isn’t King, It’s the Kingdom.
- Awareness does not pay your rent.