Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
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Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- Needs are imposed by nature. Wants are sold by society.
- Unless your message is that you have no message, you need a message.
- The Best Marketing Is Education!
- Either write something worth reading or do something worth writing about.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- The thing is, If you try to market to everyone, then you successfully market to no one.
- If your competitors start copying you, then you are doing something right!
- Activate your followers, don’t just collect them like stamps.
- If your business is not a brand, it is a commodity.
- Relationships are the currency of business.
- SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- Does your marketing promote the difference between good and bad or better and best?
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- Your brand is the story unfolding in all customer touch points
- The easiest thing to sell is truth.
- Consumers care less about your brand’s vision statement, they want value delivered
- A man who stops advertising to save money is like a man who stops a clock to save time.
