Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.

Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- MARKETING is not just a department, It is a CULTURE
- People buy for their reasons, not yours.
- Consumers care less about your brand’s vision statement, they want value delivered
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- Build relationships, not links.
- Marketing has never been about keywords, it’s about people.
- We need to stop interrupting what people are interested in and be what people are interested in.
- In the end, every startup is different. But in the beginning every startup is the same.
- To be inefficient and effective is better than being efficient and ineffective.
- Every vision needs a plan and every plan needs a vision
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
- If you are an artist, learn science. If you are a scientist, cultivate art.
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
- In this digital age with its speed of change, any brand that refuses toinnovate will die
- Don’t spend your time or money on being boring.
- Business is more than selling.
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- There’s No Magic In Marketing. Just Dopamine
- What are you doing to serve your customers a little more every day?