Lean brands are the result of continually testing assumptions.
Lean brands are the result of continually testing assumptions.

Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- Better to be known for something than be forgotten for nothing.
- If something is built to show, it’s build to grow.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- To be inefficient and effective is better than being efficient and ineffective.
- Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
- Credibility comes from results. Everything else is just marketing.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- If you think implementing CRM is expensive, you are doing it wrong.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- The relentless act of invention and innovation and initiative is the best marketing asset.
- Every interaction in any form is branding
- If your brand isn’t visible, it won’t be viable.
- The fate of your company is in the hands of your people. Train them well.
- You have to be smart. The Easy day are over.
- People change, and so do their aspirations, and so should brands.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Advertisement shouldn’t look like information, it should look like a promise.