Lean brands are the result of continually testing assumptions.
Lean brands are the result of continually testing assumptions.

Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- Marketing is an investment that generally generates long term results.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- You can fool all the people all the time if the advertising is right and the budget is big enough.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- The future of branding is marketing with people, not at them.
- The only way to have great customers is to be one.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- Attention is a main asset in marketing.
- To believe you, they should see you.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- Networking isn’t how many people you know, it’s how many people know you.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- I believe in solving social ills with business skills.
- If your competitors start copying you, then you are doing something right!
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.