Lean brands are the result of continually testing assumptions.
Lean brands are the result of continually testing assumptions.
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Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- We all lean into messages that speak to us rather than above us or at us.
- Creating something is only half the battle. The other half is finding people who care about it.
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
- You can’t expect the level of excitement of your audience to be greater than your own.
- The consumer is not a moron; she is your wife.
- Sales is not about selling anymore, but about building trust and educating.
- Build systems for the business to come, not the business you have.
- Life isn’t about having, it’s about experiencing.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- You either make business your lifestyle, or business becomes your lifestyle.
- People buy for their reasons, not yours.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- If everything is important, then nothing is.
- You can fool all the people all the time if the advertising is right and the budget is big enough.
- Marketing is really just about sharing your passion.
- Your brand is the story unfolding in all customer touch points
- Marketing is the art of washing one’s clean laundry in public.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
