Build systems for the business to come, not the business you have.
Build systems for the business to come, not the business you have.

Similar Jeffrey Shaw quotes:
Other Digital Marketing Quotes :
- The best marketing strategy ever: CARE.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
- Marketing is an investment that generally generates long term results.
- Don’t give a permanent solution to a temporary situation.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- Lean brands are the result of continually testing assumptions.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- Dreams are less influential than actions and actions are less influential than results.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- A business without marketing is dead.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- If your business is not a brand, it is a commodity.
- You either make business your lifestyle, or business becomes your lifestyle.
- Competition only exists in your head, not in the marketplace.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- It’s about Moments, not Milestones.
- Awareness does not pay your rent.
- No website can stand without a strong backbone. And that backbone is technical SEO.