When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- If you are an artist, learn science. If you are a scientist, cultivate art.
- You either make business your lifestyle, or business becomes your lifestyle.
- If your competitors start copying you, then you are doing something right!
- Companies are built on logic. Brands are built on emotion!
- At the start of every conversation ask yourself what can I give, not what can I take.
- Marketing has never been about keywords, it’s about people.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- Most of digital marketing is nothing but free information or free entertainment
- Your brand is the story unfolding in all customer touch points
- Build something 100 people love, not something 1 million people kind of like.
- A blue ocean strategic move can create brand equity that lasts for decades
- Branding is the art of differentiation
- The biggest risk is not in what you build. It is in not supporting what you build.
- Entrepreneurs don’t ask for permission. They act per a mission.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- Your USP is never what you think it is. It is what your customer think it is.
- A true businessman capitalizes off other people’s failures & problems.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- The average millennial attention span is now 10 seconds, which means you might not catch the end of th.
- There is as much to be learned from a man with little, as there is from a man with much.