When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Content Isn’t King, It’s the Kingdom.
- Marketing has never been about keywords, it’s about people.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- The consumer is not a moron; she is your wife.
- Marketing without sales is dead.
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More
- A makeover is the rebranding of a human being.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- Networking isn’t how many people you know, it’s how many people know you.
- Competition only exists in your head, not in the marketplace.
- Don’t try to follow trends. Create them.
- The Best Marketing Is Education!
- Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
- Don’t build links. Build relationships.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.