When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- Absolutisms Are Good For T-shirts, Not For Marketing
- Tweet others the way you want to be tweeted.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Content is the atomic particle of all digital marketing.
- Spreadsheets are more important to marketing than pretty pictures these days.
- At the center of all achievement is personal growth.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- Dreams are less influential than actions and actions are less influential than results.
- Entrepreneurs don’t ask for permission. They act per a mission.
- For customers, a website is an ‘always open’ workplace of your business.
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- The fate of your company is in the hands of your people. Train them well.
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- In the end, every startup is different. But in the beginning every startup is the same.
- Captivate the attention of your customer by oozing credibility.
- What you say is not as important as who you are when you’re saying it.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- Everyone loves the idea of disruption in business, but no one likes it when it happens to them.
- Regular content update and regular backlink means more traffics.