When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- Nobody cares about you, your brand, or your company. You’re irrelevant.until proven otherwise.
- Make your customer the hero of your stories.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Regular content update and regular backlink means more traffics.
- It is doubt that advance knowledge, not certitude
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.
- Marketing communications is not a nice to have. It is a must have.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Content should ask people to do something and reward them for it.
- Don’t spend your time or money on being boring.
- Marketers are focused and sales people are scattered!
- SEO is a noun, verb and adjective.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- The consumer is not a moron; she is your wife.
- Unless your message is that you have no message, you need a message.
- The best ads are about the customer and how the product will change his life.
- Marketing is really just about sharing your passion.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.