When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- You have to be smart. The Easy day are over.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- Products are made in the factory, but brands are made in the mind
- Reputation is everything when it comes to building a digital brand
- If your content isn’t driving conversation, you’re doing it wrong.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Build relationships, not links.
- Marketers are focused and sales people are scattered!
- People can never get enough of something new and different.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Lean brands are the result of continually testing assumptions.
- All businesses — no matter if they make dog food or software — don’t sell products, they sell solutions.
- What you say is not as important as who you are when you’re saying it.
- Don’t spend your time or money on being boring.
- Sales is not about selling anymore, but about building trust and educating.
- The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.
- The best advertising is done by satisfied customers.
- a website without SEO is like a car with no gas
- 3 things always work for digital marketing: testimonials, awards and the new
- Marketing is no longer about the stuff you make but about the stories you tell.