When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
- If your brand isn’t visible, it won’t be viable.
- Imagination without vision, is like a brand with no passion
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- advertising is the price you pay for having unremarkable product or service
- If there is one trait that your brand must speak of, it is trust.
- Nobody cares about you, your brand, or your company. You’re irrelevant.until proven otherwise.
- The objective of a website is to bring a visitor who brings another visitor.
- Better to be known for something than be forgotten for nothing.
- When you brand yourself properly, the competition becomes irrelevant.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- Content Is King, Distribution is Queen
- Creatives Creed: Destruction is creation. Creation is destruction.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- In the information age, build a website before you build a workplace.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.