Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Similar Joe Chernov quotes:
Other Digital Marketing Quotes :
- If everyone could see it, then it wouldn’t be a Vision
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- Google only loves you when everyone else loves you first.
- To win at semantic search you need more people than are on your payroll.
- Effective marketing is saying the right thing to the right people at the right time.
- Investing in digital marketing is cheaper than doing nothing at all.
- The best ads are about the customer and how the product will change his life.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Relationships are the currency of business.
- You can have good or you can have cheap, but you cannot have both.
- The core livelihood of a business revolves on efficient and effective marketing.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- Absolutisms Are Good For T-shirts, Not For Marketing
- Needs are imposed by nature. Wants are sold by society.
- Selling without purpose is as empty as a body without a soul.
- Advertising brings in customers, but word-of-mouth brings in the best customers.