To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
-
Post date
-
-
Posted in
Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Captivate the attention of your customer by oozing credibility.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- The only way to have great customers is to be one.
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- It is hard to find things that won’t sell online.
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- If something is built to show, it’s build to grow.
- In this digital age with its speed of change, any brand that refuses toinnovate will die
- Credibility comes from results. Everything else is just marketing.
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- Marketing is no longer about the stuff you make but about the stories you tell.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- If you don’t build a personal brand, someone else will brand you with the wrong label.
- Be bold. Take risks. Get noticed.
- Marketers need to build digital relationships and reputation before closing a sale.
- The future of branding is marketing with people, not at them.
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- Your brand is the story unfolding in all customer touch points
