To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- MARKETING is not just a department, It is a CULTURE
- Reputation is everything when it comes to building a digital brand
- Google only loves you when everyone else loves you first.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- The best ads are about the customer and how the product will change his life.
- Marketing without sales is dead.
- The future of branding is marketing with people, not at them.
- Attention is a main asset in marketing.
- Selling is a sacred trust between buyer and seller.
- Entrepreneurs don’t ask for permission. They act per a mission.
- Nothing dates as quickly as the future.
- Does your marketing promote the difference between good and bad or better and best?
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- A makeover is the rebranding of a human being.
- Every vision needs a plan and every plan needs a vision
- 3 things always work for digital marketing: testimonials, awards and the new
- Be bold. Take risks. Get noticed.
- Marketing shouldn’t feel like marketing. It should feel like a story.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.