To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- It’s about Moments, not Milestones.
- Credibility comes from results. Everything else is just marketing.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- The future of branding is marketing with people, not at them.
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- Better to teach a man to fish who already loves to fish.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.
- Captivate the attention of your customer by oozing credibility.
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Build relationships, not links.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- Websites promote you 24/7: No employee will do that.
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Be yourself. Everyone else is already taken.
- Unless your message is that you have no message, you need a message.
