To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Synergy without strategy results to waste of energy.
- At the center of all achievement is personal growth.
- A true businessman capitalizes off other people’s failures & problems.
- Nobody cares about you, your brand, or your company. You’re irrelevant.until proven otherwise.
- SEO is a noun, verb and adjective.
- Design is the ultimate influencer.
- The best reason someone talks about you is because they’re actually talking about themselves.
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- The future of branding is marketing with people, not at them.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- Nothing dates as quickly as the future.
- Advertising is 48% distraction; 4% information; and 48% manipulation.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- You can fool all the people all the time if the advertising is right and the budget is big enough.
- Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.