To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- The best ads are about the customer and how the product will change his life.
- Either write something worth reading or do something worth writing about.
- People need to be educated so that they can make intelligent moral choices
- Every vision needs a plan and every plan needs a vision
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- The biggest risk is not in what you build. It is in not supporting what you build.
- There’s No Good And Evil In Marketing. It’s All Very Darwinian, Actually
- Consistency is key. Whenever you start, give your audience something to look forward to.
- At the start of every conversation ask yourself what can I give, not what can I take.
- Marketing shouldn’t feel like marketing. It should feel like a story.
- Marketers are focused and sales people are scattered!
- If you don’t build a personal brand, someone else will brand you with the wrong label.
- Consumers care less about your brand’s vision statement, they want value delivered
- Most of digital marketing is nothing but free information or free entertainment
- If everything is important, then nothing is important
- Your WHY for your BRAND is more important than the HOW.
- 90 percent of all Gillette shavers are bought by women for the men in their lives
- The consumer is not a moron; she is your wife.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
