To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- Don’t spend your time or money on being boring.
- Either write something worth reading or do something worth writing about.
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Commit to a niche; try to stop being everything to everyone.
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- We all lean into messages that speak to us rather than above us or at us.
- Avoid selling to dumb customers, there aren’t enough left!
- Marketing is no longer about the stuff you make but the stories you tell.
- If there is one trait that your brand must speak of, it is trust.
- It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
- Be yourself. Everyone else is already taken.
- Don’t use social media to impress people; use it to impact people.
- Content is fire. Social media is gasoline.
- Just because you work, doesn’t mean you’re working on the right thing.
- Content is the atomic particle of all digital marketing.
- Competition only exists in your head, not in the marketplace.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- Advertising is 48% distraction; 4% information; and 48% manipulation.
