To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Every vision needs a plan and every plan needs a vision
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- Don’t build links. Build relationships.
- Regular content update and regular backlink means more traffics.
- Until you’ve lost your reputation, you’ll never realise the true value of good branding
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- Your brand is the story unfolding in all customer touch points
- The thing is, If you try to market to everyone, then you successfully market to no one.
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- At the start of every conversation ask yourself what can I give, not what can I take.
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- The only way to have great customers is to be one.
- SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.
- There’s no such thing as overselling, only underdelivering.
- Networking isn’t how many people you know, it’s how many people know you.
- Business is more than selling.
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- Your WHY for your BRAND is more important than the HOW.
