The consumer is not a moron; she is your wife.
The consumer is not a moron; she is your wife.
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Similar David Ogilvy quotes:
Other Digital Marketing Quotes :
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- Most of digital marketing is nothing but free information or free entertainment
- If your brand isn’t visible, it won’t be viable.
- Quality sells itself. No hype needed.
- Your WHY for your BRAND is more important than the HOW.
- Build systems for the business to come, not the business you have.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Build relationships, not links.
- Until you’ve lost your reputation, you’ll never realise the true value of good branding
- Dreams are less influential than actions and actions are less influential than results.
- Make your customer the hero of your stories.
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- Recommending your content as must have or must watch loses its value at the very same second.
- Content is fire. Social media is gasoline.
- Your USP is never what you think it is. It is what your customer think it is.
- Be adventurous with your marketing. A bold approach will get you noticed….. Really noticed!
- One good product is better than many fake goods.
- If it doesn’t feel right to receive what you’re sending, don’t send it.
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
