Your USP is never what you think it is. It is what your customer think it is.
Your USP is never what you think it is. It is what your customer think it is.

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Other Digital Marketing Quotes :
- Don’t try to follow trends. Create them.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- You can’t sell anything if you can’t tell anything.
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Attention is a main asset in marketing.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- Entrepreneurs don’t ask for permission. They act per a mission.
- If you get bored with social media, it’s because you are trying to get more value than you create.
- Your customer service opens up unique opportunities to offer an excellent customer experience.
- If your business is not a brand, it is a commodity.
- Needs are imposed by nature. Wants are sold by society.
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- Marketing has never been about keywords, it’s about people.
- Most of digital marketing is nothing but free information or free entertainment
- Marketing is the art of washing one’s clean laundry in public.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
- There’s No Good And Evil In Marketing. It’s All Very Darwinian, Actually
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.