When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?

Similar Crystal Black Davis quotes:
Other Digital Marketing Quotes :
- The fate of your company is in the hands of your people. Train them well.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Competition only exists in your head, not in the marketplace.
- Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.
- Better to be known for something than be forgotten for nothing.
- MARKETING is not just a department, It is a CULTURE
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- You can’t sell anything if you can’t tell anything.
- What story will your life tell? Love your story. Live your story. Lead your story.
- Marketing without sales is dead.
- Sell the results, not the nuts and bolts.
- SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.
- Investing in digital marketing is cheaper than doing nothing at all.
- Make it so obvious even a computer couldn’t be confused.
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- Products are made in the factory, but brands are made in the mind
- Don’t give a permanent solution to a temporary situation.
- Better to teach a man to fish who already loves to fish.
- You have to be smart. The Easy day are over.
- Rule number one is if it’s not good, don’t share it.