Sell the results, not the nuts and bolts.
Sell the results, not the nuts and bolts.
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Similar Richie Norton quotes:
Other Digital Marketing Quotes :
- Every vision needs a plan and every plan needs a vision
- If there is one trait that your brand must speak of, it is trust.
- To educate is not just the best way to sell. It’s also the best way to build links.
- Make your customer the hero of your stories.
- Marketing is an investment. Don’t treat it like sales.
- The best marketing doesn’t feel like marketing.
- It’s about Moments, not Milestones.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- To win at semantic search you need more people than are on your payroll.
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- Spreadsheets are more important to marketing than pretty pictures these days.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- Just because you work, doesn’t mean you’re working on the right thing.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- A business without marketing is dead.
- Content is anything that adds value to the reader’s life.
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
