Sell the results, not the nuts and bolts.
Sell the results, not the nuts and bolts.

Similar Richie Norton quotes:
Other Digital Marketing Quotes :
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.
- Reputation is everything when it comes to building a digital brand
- When you brand yourself properly, the competition becomes irrelevant.
- Simplicity is the Ultimate Sophistication.
- The best marketing strategy ever: CARE.
- Marketing is no longer about the stuff you make but the stories you tell.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- Don’t fight to be right, but fight when you are right.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- There is as much to be learned from a man with little, as there is from a man with much.
- Relationships are the currency of business.
- People buy for their reasons, not yours.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Your USP is never what you think it is. It is what your customer think it is.
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- Marketing is a contest, a sale is its prize.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.