A blue ocean strategic move can create brand equity that lasts for decades
A blue ocean strategic move can create brand equity that lasts for decades
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Similar W. Chan Kim quotes:
Other Digital Marketing Quotes :
- Credibility comes from results. Everything else is just marketing.
- People change, and so do their aspirations, and so should brands.
- Attention is a main asset in marketing.
- Life isn’t about having, it’s about experiencing.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Business is leisure when you find pleasure in it.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Quality sells itself. No hype needed.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- You cannot buy engagement. You have to build engagement.
- At the center of all achievement is personal growth.
- Better to teach a man to fish who already loves to fish.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Social media allows big companies to act small again.
- What story will your life tell? Love your story. Live your story. Lead your story.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- The future of branding is marketing with people, not at them.
- Give your idea a chance. You’ll never hit a home run (or a base hit for that matter) if you don’t swing.
