Marketing is no longer about the stuff that you make, but about the stories you tell.
Marketing is no longer about the stuff that you make, but about the stories you tell.

Similar Seth Godin quotes:
Other Digital Marketing Quotes :
- The consumer is not a moron; she is your wife.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- When you brand yourself properly, the competition becomes irrelevant.
- Marketing without sales is dead.
- I believe in solving social ills with business skills.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- There is as much to be learned from a man with little, as there is from a man with much.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- What you say is not as important as who you are when you’re saying it.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- If there is one trait that your brand must speak of, it is trust.
- There’s no such thing as overselling, only underdelivering.
- If you think marketing is expensive, you’re doing it wrong
- Every vision needs a plan and every plan needs a vision
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- To win at semantic search you need more people than are on your payroll.