Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

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Other Digital Marketing Quotes :
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- Recommending your content as must have or must watch loses its value at the very same second.
- Content is the atomic particle of all digital marketing.
- Effective marketing is saying the right thing to the right people at the right time.
- To educate is not just the best way to sell. It’s also the best way to build links.
- When we care, we share.
- It’s easier to love a brand when the brand loves you back.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- One good product is better than many fake goods.
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- Content Isn’t King, It’s the Kingdom.
- You can’t sell anything if you can’t tell anything.
- You can have good or you can have cheap, but you cannot have both.
- What story will your life tell? Love your story. Live your story. Lead your story.
- Websites promote you 24/7: No employee will do that.
- Make it so obvious even a computer couldn’t be confused.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- 90 percent of all Gillette shavers are bought by women for the men in their lives
- Investing in digital marketing is cheaper than doing nothing at all.
- The best marketing doesn’t feel like marketing.