Your brand is the story unfolding in all customer touch points
Your brand is the story unfolding in all customer touch points
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Similar Jonah Sachs quotes:
Other Digital Marketing Quotes :
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- It shouldn’t be easy. It should be good.
- Everyone loves the idea of disruption in business, but no one likes it when it happens to them.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- Brands can only stand out if they know where they stand. Values matter.
- You can follow others into mediocrity, or you can create something that will be remembered
- Marketing communications is not a nice to have. It is a must have.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- We need to stop interrupting what people are interested in and be what people are interested in.
- Imagination without vision, is like a brand with no passion
- Never underestimate the power of a tweet.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- All businesses — no matter if they make dog food or software — don’t sell products, they sell solutions.
- advertising produces familiarity which produces sales
- In a noisy and disruptive era, no one owes you their attention
