The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- In the information age, build a website before you build a workplace.
- Having a lot of data do not always mean having the right data.
- Don’t just create art to make money. Make money so you can create more art.
- Every vision needs a plan and every plan needs a vision
- 90 percent of all Gillette shavers are bought by women for the men in their lives
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- Build something 100 people love, not something 1 million people kind of like.
- Don’t build links. Build relationships.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.
- The best marketing doesn’t feel like marketing.
- If your competitors start copying you, then you are doing something right!
- If you are an artist, learn science. If you are a scientist, cultivate art.
- a website without SEO is like a car with no gas
- Your brand is what people say about you when you’re not around.
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- The core livelihood of a business revolves on efficient and effective marketing.
- It is hard to find things that won’t sell online.