The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- To win at semantic search you need more people than are on your payroll.
- We, as a species, tend to over-generalize. That’s why our marketing strategies often suck
- The power of the brand is not in the name but what has been invested in that name over the years.
- Better to be known for something than be forgotten for nothing.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- Content is king, but engagement is queen, and the lady rules the house!
- Your brand is the story unfolding in all customer touch points
- Be bold. Take risks. Get noticed.
- Advertising is legalized lying.
- If your competitors start copying you, then you are doing something right!
- Nothing dates as quickly as the future.
- Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
- Either write something worth reading or do something worth writing about.
- Don’t build links. Build relationships.
- Absolutisms Are Good For T-shirts, Not For Marketing
- Needs are imposed by nature. Wants are sold by society.
- Content marketing is the gap between what brands produce and what consumers actually want.
- Marketing is what you do when your product is no good.
- People buy for their reasons, not yours.
- Don’t spend your time or money on being boring.
