The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Social may be sexy, but search still pays the bills.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- When we care, we share.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.
- Word-of-mouth marketing is the best form of Free promotion
- The time spent building a solid foundation will pay for itself ten-fold.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- A makeover is the rebranding of a human being.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- advertising is the price you pay for having unremarkable product or service
- Visibility without value is vanity
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- To win at semantic search you need more people than are on your payroll.
- No website can stand without a strong backbone. And that backbone is technical SEO.
- People need to be educated so that they can make intelligent moral choices
- Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.
- To believe you, they should see you.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
