The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.
- What are you doing to serve your customers a little more every day?
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- If your business is not a brand, it is a commodity.
- Your culture is your brand.
- Don’t build links. Build relationships.
- If your content isn’t driving conversation, you’re doing it wrong.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- In this digital age with its speed of change, any brand that refuses toinnovate will die
- It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- Convenience will put you out of business!
- Awareness does not pay your rent.
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.
- Social media allows big companies to act small again.
- Marketing is the art of washing one’s clean laundry in public.
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
