The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- People buy for their reasons, not yours.
- Effective marketing is saying the right thing to the right people at the right time.
- Rule number one is if it’s not good, don’t share it.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- You can’t change the world if the world doesn’t know who you are.
- If your content isn’t driving conversation, you’re doing it wrong.
- Convenience will put you out of business!
- Better to be known for something than be forgotten for nothing.
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- Imagination without vision, is like a brand with no passion
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- Create value, not bait!
- Marketing is what you do when your product is no good.
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.