The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- The consumer is not a moron; she is your wife.
- Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
- Marketing is an investment that generally generates long term results.
- advertising produces familiarity which produces sales
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- Activate your followers, don’t just collect them like stamps.
- Social may be sexy, but search still pays the bills.
- It is doubt that advance knowledge, not certitude
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- Content is the atomic particle of all digital marketing.
- Better to be known for something than be forgotten for nothing.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- We, as a species, tend to over-generalize. That’s why our marketing strategies often suck
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- Does your marketing promote the difference between good and bad or better and best?
- 3 things always work for digital marketing: testimonials, awards and the new
- Marketing shouldn’t feel like marketing. It should feel like a story.
- Advertisement shouldn’t look like information, it should look like a promise.
- In a noisy and disruptive era, no one owes you their attention
