The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Sometimes the questions are complicated and the answers are simple.
- Advertising is 48% distraction; 4% information; and 48% manipulation.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- In the information age, build a website before you build a workplace.
- The best place to hide a dead body is page two of Google.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Sell the results, not the nuts and bolts.
- If your competitors start copying you, then you are doing something right!
- Word-of-mouth marketing is the best form of Free promotion
- Marketing is the art of washing one’s clean laundry in public.
- If everything is important, then nothing is.
- Instead of trying to sell, Try to explain & in this way you will be selling more than that.
- Brands can only stand out if they know where they stand. Values matter.
- If there is one trait that your brand must speak of, it is trust.
- People don’t buy what you do, they buy why you do it.
- Try to say everything in an ad and you end up saying nothing.
- There are a lot of opportunities that you can discover by listening closely to what your customers are saying.
- Be bold. Take risks. Get noticed.
- Unless your message is that you have no message, you need a message.
- If you get bored with social media, it’s because you are trying to get more value than you create.