The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- A makeover is the rebranding of a human being.
- The best marketing doesn’t feel like marketing.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- If everything is important, then nothing is.
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- Be bold. Take risks. Get noticed.
- The average millennial attention span is now 10 seconds, which means you might not catch the end of th.
- Instead of trying to sell, Try to explain & in this way you will be selling more than that.
- In this digital age with its speed of change, any brand that refuses toinnovate will die
- The fate of your company is in the hands of your people. Train them well.
- Brands are all about experience. Experience is all about emotion.
- People need to be educated so that they can make intelligent moral choices
- Lean brands are the result of continually testing assumptions.
- Either write something worth reading or do something worth writing about.
- People change, and so do their aspirations, and so should brands.
- In a noisy and disruptive era, no one owes you their attention
- When we care, we share.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.