The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- The best marketing strategy ever: CARE.
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- You can fool all the people all the time if the advertising is right and the budget is big enough.
- Rule number one is if it’s not good, don’t share it.
- Nothing dates as quickly as the future.
- I believe in solving social ills with business skills.
- Competition only exists in your head, not in the marketplace.
- If your business is not a brand, it is a commodity.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- The time spent building a solid foundation will pay for itself ten-fold.
- Build something 100 people love, not something 1 million people kind of like.
- The only way to have great customers is to be one.
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- It is doubt that advance knowledge, not certitude
- Content is King but engagement is Queen, and the lady rules the house!
- If everything is important, then nothing is important
- Instead of trying to sell, Try to explain & in this way you will be selling more than that.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- Creating something is only half the battle. The other half is finding people who care about it.