The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Captivate the attention of your customer by oozing credibility.
- Content Is King, Distribution is Queen
- Entrepreneurs don’t ask for permission. They act per a mission.
- Sometimes I disagree with me too. It gives me perspective.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- The fate of your company is in the hands of your people. Train them well.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Your WHY for your BRAND is more important than the HOW.
- Brand is just a perception, and perception will match reality over time.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- The biggest risk is not in what you build. It is in not supporting what you build.
- MARKETING is not just a department, It is a CULTURE
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- If everything is important, then nothing is important
