Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Similar David Honegger quotes:
Other Digital Marketing Quotes :
- All businesses — no matter if they make dog food or software — don’t sell products, they sell solutions.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Competition only exists in your head, not in the marketplace.
- People need to be educated so that they can make intelligent moral choices
- What are you doing to serve your customers a little more every day?
- Business is more than selling.
- Speak to your audience in their language about what’s in their heart.
- Until you’ve lost your reputation, you’ll never realise the true value of good branding
- Google only loves you when everyone else loves you first.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- Don’t spend your time or money on being boring.
- In a noisy and disruptive era, no one owes you their attention
- Every interaction in any form is branding
- Brands are all about experience. Experience is all about emotion.
- The time spent building a solid foundation will pay for itself ten-fold.
- There is as much to be learned from a man with little, as there is from a man with much.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe