Content marketing is the gap between what brands produce and what consumers actually want.
Content marketing is the gap between what brands produce and what consumers actually want.
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Similar Michael Brenner quotes:
Other Digital Marketing Quotes :
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Marketers are focused and sales people are scattered!
- Simplicity is the Ultimate Sophistication.
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- Marketing is no longer about the stuff you make but the stories you tell.
- One good product is better than many fake goods.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- Brands are all about experience. Experience is all about emotion.
- If your brand isn’t visible, it won’t be viable.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- Make your customer the hero of your stories.
- Your culture is your brand.
- Marketing is no longer about the stuff you make but about the stories you tell.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- To educate is not just the best way to sell. It’s also the best way to build links.
- advertising produces familiarity which produces sales
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
