Selling without purpose is as empty as a body without a soul.
Selling without purpose is as empty as a body without a soul.
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- Products are made in the factory, but brands are made in the mind
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- Advertising is 48% distraction; 4% information; and 48% manipulation.
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- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
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- Your brand is not what you sell.
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- Sell the results, not the nuts and bolts.
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