The consumer is not a moron; she is your wife.
The consumer is not a moron; she is your wife.
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Similar David Ogilvy quotes:
Other Digital Marketing Quotes :
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- Everyone loves the idea of disruption in business, but no one likes it when it happens to them.
- If you are an artist, learn science. If you are a scientist, cultivate art.
- Avoid selling to dumb customers, there aren’t enough left!
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- Creatives Creed: Destruction is creation. Creation is destruction.
- Dreams are less influential than actions and actions are less influential than results.
- Google only loves you when everyone else loves you first.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- Convenience will put you out of business!
- Oscar Wilde once said, Whatever is popular is wrong.
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- Attention is a main asset in marketing.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- Make it so obvious even a computer couldn’t be confused.
- If everything is important, then nothing is.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
