Marketing is no longer about the stuff that you make, but about the stories you tell.
Marketing is no longer about the stuff that you make, but about the stories you tell.
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Similar Seth Godin quotes:
Other Digital Marketing Quotes :
- Having a lot of data do not always mean having the right data.
- Content is the atomic particle of all digital marketing.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- Brands can only stand out if they know where they stand. Values matter.
- People change, and so do their aspirations, and so should brands.
- A blue ocean strategic move can create brand equity that lasts for decades
- Effective marketing is saying the right thing to the right people at the right time.
- A business that is not in love with its customers, but only the money they bring, should not expect love back.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- In a noisy and disruptive era, no one owes you their attention
- Lean brands are the result of continually testing assumptions.
- Credibility comes from results. Everything else is just marketing.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- Don’t spend your time or money on being boring.
- Needs are imposed by nature. Wants are sold by society.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Speak to your audience in their language about what’s in their heart.
- We all lean into messages that speak to us rather than above us or at us.
