The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
-
Post date
-
-
Posted in
Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Your brand is what people say about you when you’re not around.
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- If you think implementing CRM is expensive, you are doing it wrong.
- Be adventurous with your marketing. A bold approach will get you noticed….. Really noticed!
- Marketing is an investment. Don’t treat it like sales.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- You either make business your lifestyle, or business becomes your lifestyle.
- You can fool all the people all the time if the advertising is right and the budget is big enough.
- If you think marketing is expensive, you’re doing it wrong
- Build systems for the business to come, not the business you have.
- You cannot buy engagement. You have to build engagement.
- Content Is King, Distribution is Queen
- Make your customer the hero of your stories.
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- Sometimes the questions are complicated and the answers are simple.
- Everyone loves the idea of disruption in business, but no one likes it when it happens to them.
- If everything is important, then nothing is.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- Reputation is everything when it comes to building a digital brand
