The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
-
Post date
-
-
Posted in
Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- You can’t sell anything if you can’t tell anything.
- When we care, we share.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- What story will your life tell? Love your story. Live your story. Lead your story.
- Marketing is what you do when your product is no good.
- Relationships are the currency of business.
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- Content Isn’t King, It’s the Kingdom.
- The biggest risk is not in what you build. It is in not supporting what you build.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- Having a lot of data do not always mean having the right data.
- Build relationships, not links.
- Your culture is your brand.
- It shouldn’t be easy. It should be good.
- Unless your message is that you have no message, you need a message.
- Sex doesn’t sell anything other than itself
- You cannot buy engagement. You have to build engagement.
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Awareness does not pay your rent.
