When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.
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Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- 3 things always work for digital marketing: testimonials, awards and the new
- It’s about Moments, not Milestones.
- Build something 100 people love, not something 1 million people kind of like.
- If your business is not a brand, it is a commodity.
- Websites promote you 24/7: No employee will do that.
- It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
- Marketing without sales is dead.
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- It’s a great time to be a content creator. There are so many highways and not enough cars.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- Your brand is the story unfolding in all customer touch points
- The objective is not to make your links appear natural; the objective is that your links are natural.
- Oscar Wilde once said, Whatever is popular is wrong.
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Competition only exists in your head, not in the marketplace.
- Attention is a main asset in marketing.
- Visibility without value is vanity
