When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.
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Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- Marketing communications is not a nice to have. It is a must have.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- Dreams are less influential than actions and actions are less influential than results.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- The consumer is not a moron; she is your wife.
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- Networking isn’t how many people you know, it’s how many people know you.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- advertising produces familiarity which produces sales
- Behind every sale there is a smile.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- Marketing is no longer about the stuff you make but about the stories you tell.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- The average millennial attention span is now 10 seconds, which means you might not catch the end of th.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- All businesses — no matter if they make dog food or software — don’t sell products, they sell solutions.
- The best marketing doesn’t feel like marketing.
