Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- All businesses — no matter if they make dog food or software — don’t sell products, they sell solutions.
- It is doubt that advance knowledge, not certitude
- Sex doesn’t sell anything other than itself
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- Awareness does not pay your rent.
- If there is one trait that your brand must speak of, it is trust.
- If something is built to show, it’s build to grow.
- Marketing is a contest, a sale is its prize.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- A man who stops advertising to save money is like a man who stops a clock to save time.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Content is fire. Social media is gasoline.
- Every vision needs a plan and every plan needs a vision
- Creatives Creed: Destruction is creation. Creation is destruction.
- Your WHY for your BRAND is more important than the HOW.
- Your brand is not what you sell.
- Marketing is really just about sharing your passion.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.