Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
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Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- Marketing is no longer about the stuff you make but the stories you tell.
- Design is the ultimate influencer.
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- Business is leisure when you find pleasure in it.
- Content is fire. Social media is gasoline.
- People need to be educated so that they can make intelligent moral choices
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- One good product is better than many fake goods.
- Social may be sexy, but search still pays the bills.
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
- Don’t give a permanent solution to a temporary situation.
- If everything is important, then nothing is.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- We, as a species, tend to over-generalize. That’s why our marketing strategies often suck
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- If it doesn’t feel right to receive what you’re sending, don’t send it.
- The best marketing doesn’t feel like marketing.
- A good brand is not a company but a movement, not a product but an experience, not a seller but a storyteller and not a brand but a lifestyle.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
