Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- Better to be known for something than be forgotten for nothing.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- Your USP is never what you think it is. It is what your customer think it is.
- If something is built to show, it’s build to grow.
- A business that is not in love with its customers, but only the money they bring, should not expect love back.
- Make it so obvious even a computer couldn’t be confused.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Word-of-mouth marketing is the best form of Free promotion
- There’s No Good And Evil In Marketing. It’s All Very Darwinian, Actually
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- Competition only exists in your head, not in the marketplace.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- Sex doesn’t sell anything other than itself
- a website without SEO is like a car with no gas
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- Just because you work, doesn’t mean you’re working on the right thing.
- Google only loves you when everyone else loves you first.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.