Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
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Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- Make it so obvious even a computer couldn’t be confused.
- Content should ask people to do something and reward them for it.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Entrepreneurs don’t ask for permission. They act per a mission.
- Competition only exists in your head, not in the marketplace.
- A business without marketing is dead.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- Spreadsheets are more important to marketing than pretty pictures these days.
- You cannot buy engagement. You have to build engagement.
- Create value, not bait!
- Don’t build links. Build relationships.
- A good brand is not a company but a movement, not a product but an experience, not a seller but a storyteller and not a brand but a lifestyle.
- The average millennial attention span is now 10 seconds, which means you might not catch the end of th.
- Leave Your Customers in a Better Spot then they found you, so they get in a habit of finding you.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- Better to be known for something than be forgotten for nothing.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- The world doesn’t celebrate your similarity but your difference
- It is doubt that advance knowledge, not certitude
- Sell the results, not the nuts and bolts.
