Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
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Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- If you are an artist, learn science. If you are a scientist, cultivate art.
- Creatives Creed: Destruction is creation. Creation is destruction.
- Your WHY for your BRAND is more important than the HOW.
- Companies are built on logic. Brands are built on emotion!
- If your business is not a brand, it is a commodity.
- Google only loves you when everyone else loves you first.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Avoid selling to dumb customers, there aren’t enough left!
- Don’t fight to be right, but fight when you are right.
- Sales is not about selling anymore, but about building trust and educating.
- Creating something is only half the battle. The other half is finding people who care about it.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- The best reason someone talks about you is because they’re actually talking about themselves.
- If everything is important, then nothing is.
- Marketing is really just about sharing your passion.
- Marketing has never been about keywords, it’s about people.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
