The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
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Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Advertising is legalized lying.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- In this digital age with its speed of change, any brand that refuses toinnovate will die
- Your brand is the story unfolding in all customer touch points
- If you think marketing is expensive, you’re doing it wrong
- What you say is not as important as who you are when you’re saying it.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- To win at semantic search you need more people than are on your payroll.
- Just because you work, doesn’t mean you’re working on the right thing.
- Don’t spend your time or money on being boring.
- Marketing is an investment. Don’t treat it like sales.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Content is fire. Social media is gasoline.
- The best advertising is done by satisfied customers.
- Selling without purpose is as empty as a body without a soul.
- Behind every sale there is a smile.
- People can never get enough of something new and different.
- Little questions can sometimes solve big problems.
- No website can stand without a strong backbone. And that backbone is technical SEO.
- Competition only exists in your head, not in the marketplace.
