The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
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Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Lean brands are the result of continually testing assumptions.
- You can have good or you can have cheap, but you cannot have both.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- The objective is not to make your links appear natural; the objective is that your links are natural.
- You have to be smart. The Easy day are over.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- Don’t try to follow trends. Create them.
- If you can’t explain it to a 6-year old, you don’t know it yourself.
- In the information age, build a website before you build a workplace.
- To educate is not just the best way to sell. It’s also the best way to build links.
- advertising is the price you pay for having unremarkable product or service
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- You can’t expect the level of excitement of your audience to be greater than your own.
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- Your customer service opens up unique opportunities to offer an excellent customer experience.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- SEO is a noun, verb and adjective.
- Content is fire. Social media is gasoline.
