A blue ocean strategic move can create brand equity that lasts for decades
A blue ocean strategic move can create brand equity that lasts for decades
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Similar W. Chan Kim quotes:
Other Digital Marketing Quotes :
- Absolutisms Are Good For T-shirts, Not For Marketing
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- Don’t give a permanent solution to a temporary situation.
- Reputation is everything when it comes to building a digital brand
- Competition only exists in your head, not in the marketplace.
- Branding is the art of differentiation
- Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.
- If there is one trait that your brand must speak of, it is trust.
- Your brand is not what you sell.
- If your brand isn’t visible, it won’t be viable.
- People can never get enough of something new and different.
- Marketing is the marriage of business and creativity. The relationship is enhanced by the occasional affair with science.
- People change, and so do their aspirations, and so should brands.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- When we care, we share.
- Marketing is no longer about the stuff you make but the stories you tell.
- Brands can only stand out if they know where they stand. Values matter.
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
- Marketing is an investment. Don’t treat it like sales.
- If you think implementing CRM is expensive, you are doing it wrong.
