Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
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Similar Marc Mathieu quotes:
Other Digital Marketing Quotes :
- You can’t change the world if the world doesn’t know who you are.
- You can’t sell anything if you can’t tell anything.
- We need to stop interrupting what people are interested in and be what people are interested in.
- Awareness does not pay your rent.
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- Attention is a main asset in marketing.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- A good brand is not a company but a movement, not a product but an experience, not a seller but a storyteller and not a brand but a lifestyle.
- Wantrepreneur: I’ll do it later. Entrepreneur: Today IS later.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Speak to your audience in their language about what’s in their heart.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- If it doesn’t feel right to receive what you’re sending, don’t send it.
- Don’t build links. Build relationships.
- Brands can only stand out if they know where they stand. Values matter.
- Commit to a niche; try to stop being everything to everyone.
