Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
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Similar Marc Mathieu quotes:
Other Digital Marketing Quotes :
- Companies are built on logic. Brands are built on emotion!
- Commit to a niche; try to stop being everything to everyone.
- Branding is the art of differentiation
- If everything is important, then nothing is important
- The Best Marketing Is Education!
- Advertisement shouldn’t look like information, it should look like a promise.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- To win at semantic search you need more people than are on your payroll.
- You either make business your lifestyle, or business becomes your lifestyle.
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Brand is just a perception, and perception will match reality over time.
- Creatives Creed: Destruction is creation. Creation is destruction.
- Marketing is no longer about the stuff you make but about the stories you tell.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- Be bold. Take risks. Get noticed.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
