Before you create any more ‘great content,’ figure out how you are going to market it first.
Before you create any more ‘great content,’ figure out how you are going to market it first.
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Similar Joe Pulizzi quotes:
Other Digital Marketing Quotes :
- If you think implementing CRM is expensive, you are doing it wrong.
- Marketing is a contest, a sale is its prize.
- Sales is not about selling anymore, but about building trust and educating.
- A good brand is not a company but a movement, not a product but an experience, not a seller but a storyteller and not a brand but a lifestyle.
- Content marketing is the gap between what brands produce and what consumers actually want.
- Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.
- One good product is better than many fake goods.
- If your business is not a brand, it is a commodity.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- It is doubt that advance knowledge, not certitude
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- The best ads are about the customer and how the product will change his life.
- If there is one trait that your brand must speak of, it is trust.
- The Best Marketing Is Education!
- Don’t fight to be right, but fight when you are right.
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Brand is just a perception, and perception will match reality over time.
