A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
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- A blue ocean strategic move can create brand equity that lasts for decades
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- Marketing is the art of washing one’s clean laundry in public.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- Your brand is not what you sell.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Be adventurous with your marketing. A bold approach will get you noticed….. Really noticed!
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- Marketing has never been about keywords, it’s about people.
- Better to teach a man to fish who already loves to fish.
