SNS Estimates in Japan

Recently we have been conducting focus group studies with the college students, housewives about facebook usage, but most of the people we talk to dont even know what facebook is…

We are also working on fb brand pages global analysis. We found out that in Japan the brand with the highest number of fb followers is  Miyamatsu Net, a marketing company focuses on fb brand page building. Additionally,  according to Google insights, the two most popular fb related search keywords are fb pages and  fb fan pages. What is more, most of the active fb users in Japan are males while traditionally socialnetworking, especially in Japan, is associated with females. This automatically raises many questions.

On the other hand, above you see the SocialBakers numbers that claim  the number of fb users in Japan increased by 20% in 1 day or 500,000 more people started using fb in 1 day.  Although these numbers might be correct, we kindly advise the internet marketers to look for different resources such as Nielsen data to estimate the market growth.

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