People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).

Similar Richie Norton quotes:
Other Digital Marketing Quotes :
- Marketing is no longer about the stuff you make but the stories you tell.
- Networking isn’t how many people you know, it’s how many people know you.
- The objective of a website is to bring a visitor who brings another visitor.
- People need to be educated so that they can make intelligent moral choices
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- Visibility without value is vanity
- Your USP is never what you think it is. It is what your customer think it is.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- Build relationships, not links.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- Build systems for the business to come, not the business you have.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- Content should ask people to do something and reward them for it.
- Don’t build links. Build relationships.
- It’s a great time to be a content creator. There are so many highways and not enough cars.
- Marketing is the art of washing one’s clean laundry in public.