Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Similar Philip Kotler quotes:
Other Digital Marketing Quotes :
- Absolutisms Are Good For T-shirts, Not For Marketing
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Advertising is legalized lying.
- You have to be smart. The Easy day are over.
- To educate is not just the best way to sell. It’s also the best way to build links.
- The best ads are about the customer and how the product will change his life.
- A business that is not in love with its customers, but only the money they bring, should not expect love back.
- The best reason someone talks about you is because they’re actually talking about themselves.
- Content should ask people to do something and reward them for it.
- All human aspirations are opportunities for brands to build relationships.
- Oscar Wilde once said, Whatever is popular is wrong.
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- The biggest risk is not in what you build. It is in not supporting what you build.
- You either make business your lifestyle, or business becomes your lifestyle.
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- Your brand is what people say about you when you’re not around.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- Content is king, but engagement is queen, and the lady rules the house!
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
