Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Similar Philip Kotler quotes:
Other Digital Marketing Quotes :
- Don’t try to follow trends. Create them.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- Your customer service opens up unique opportunities to offer an excellent customer experience.
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- The power of the brand is not in the name but what has been invested in that name over the years.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- What story will your life tell? Love your story. Live your story. Lead your story.
- Creating something is only half the battle. The other half is finding people who care about it.
- Marketing is the art of washing one’s clean laundry in public.
- There is as much to be learned from a man with little, as there is from a man with much.
- The secret of a high-ranking website is not its colors but its content.
- Your brand is the story unfolding in all customer touch points
- Content Is King, Distribution is Queen
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- Captivate the attention of your customer by oozing credibility.
- Content marketing is the gap between what brands produce and what consumers actually want.
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.