You can follow others into mediocrity, or you can create something that will be remembered
You can follow others into mediocrity, or you can create something that will be remembered

Similar Candice Galek quotes:
Other Digital Marketing Quotes :
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Make it so obvious even a computer couldn’t be confused.
- If you don’t build a personal brand, someone else will brand you with the wrong label.
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- One good product is better than many fake goods.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- People need to be educated so that they can make intelligent moral choices
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- People change, and so do their aspirations, and so should brands.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- At the start of every conversation ask yourself what can I give, not what can I take.
- Sell the results, not the nuts and bolts.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- The easiest thing to sell is truth.
- Your USP is never what you think it is. It is what your customer think it is.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- Build systems for the business to come, not the business you have.
- Branding is the art of differentiation