You can follow others into mediocrity, or you can create something that will be remembered
You can follow others into mediocrity, or you can create something that will be remembered

Similar Candice Galek quotes:
Other Digital Marketing Quotes :
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- The secret of a high-ranking website is not its colors but its content.
- There’s no such thing as overselling, only underdelivering.
- If you can’t explain it to a 6-year old, you don’t know it yourself.
- Oscar Wilde once said, Whatever is popular is wrong.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.
- Your brand is not what you sell.
- What story will your life tell? Love your story. Live your story. Lead your story.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Nothing dates as quickly as the future.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- The relentless act of invention and innovation and initiative is the best marketing asset.
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- Awareness does not pay your rent.
- Does your marketing promote the difference between good and bad or better and best?
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- Content Isn’t King, It’s the Kingdom.