Simple measures for advertising/promotion budgeting. Please also check http://dxinnovationinstitute.com/2012/02/15/approximate-advertising-costs-in-japan/
Other social media :
- LINE, How Do Japanese Brands Use this Social Media Platform?
- Japanese 15 year olds, HBR study and the future of SNS in Japan
- Why Japan is an Outlier
- Social Media in Japan
- How Are New Technologies and Social Media Changing Our Lives?
- Is Twitter bigger than Facebook?
- Cultural, Behavioral, Ethical and Functional Problems with Cryptos, Ether, Bitcoin and Decentralized Finance DeFi
- What can Facebook teach us about Kansai Culture?
- There is no such thing like social media strategy
- Social Networks
- Yes It’s Global! Japan’s first Social Media Focused Contest Kicks off
- Promotions and Advertising
- Not with the 1950s Mentality
- Is Facebook Telling the Truth?
- Business Uses of Social Media
- Backlash against Fuji TV
- My Book Is Coming Soon
- Social Media Promotional Campaigns
- Brand Health Check